
We wanted to destigmatize the need for a personal loan and show how any family can suddenly find themselves in a tough financial situation. With storylines and situations evoking classic 20th-century sitcoms, we provided entertainment as education and demonstrated how OneMain Financial is your friendly neighborhood loan provider.
Meet: The Loandersons
Our paid social content series came complete with a mid-life crisis for Dad and his new pet tiger, a weekend visit from Mom’s hard-rocking ex-boyfriend, and a music video for a rapping grandma and her crew. Check out three episodes below: