ESPN made waves when it brought “ESPN 8: The Ocho” —  a fake sports channel featuring obscure sports from the fan-favorite movie “Dodgeball” — to the real world for one day. For year two, they partnered with KFC to raise the bar.

The Big Idea was to make the iconic KFC bucket the star of the show… “Battle of the Buckets” branded every moment with an endlessly funny and own-able asset. Programming all key ESPN and KFC channels for true “takeover” coverage across TV, Social, and Display with a massive content package.

Results:

• 7.7M Social Impressions

• 2.5M Digital Impressions

• 112% Over-Delivery

• ESPN’s best-performing Instagram Story EVER, with 3.3M impressions

• Twitter received +480K impressions and +80K video views

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Snapchat delivered 3.3M impressions with 90% of that being M13-34